Seven years ago, silicone wristbands become popular fashion items in big way. A simple yellow bracelet with one word imprinted on it quickly became a must-have item for both children and adults. Created to raise awareness and funds, the silicone wristbands 1 inch bracelets sold in numbers that raised millions of dollars for cancer research.
Even today, after nearly a decade in the spotlight as a fashion fad, silicone wristbands retain their power as fundraising and marketing tools. Theres just something about them that refuses to die. Although their popularity has lessened a bit over the years, silicone wristbands continue to raise millions of dollars for worthy causes all over the world. Available in colors to match their specific causes, silicone wristbands continue to be popular, high-profit promotional items.
What makes silicone wristbands so successful as fundraisers? The key is their low production cost. They cost so little to produce that they can be sold at a low price, yet still have a high per-unit profit margin. Silicone wristbands that can be purchased for pennies can be sold for $1 each and still make money. Another factor is that people are always looking for a way to support causes that are important to them. Many people are happy to buy and wear silicone wristbands to show their support of environmental issues, medical research, political issues or other things.
A good example of that is the Ohio school district that raised nearly $5,000 last year for relief efforts following the devastating Haiti earthquake. The students, faculty and staff sold wristbands for $1 each, and raised that amount in less than three weeks. It has become fashionable in some quarters to deride such efforts as slacktivism. Skeptics say the sale and wearing of silicone wristbands is just meaningless activity that makes the wristband wearers feel good without doing much for the cause they support.
But the simple fact is, not everyone is able to travel to Haiti to help in relief efforts. School children and their parents cant afford to contribute thousands of dollars by themselves to the cause. Yet by buying silicone wristbands, each can make a contribution, and those contributions add up.
Silicone wristbands are available in several different styles. The most popular is the debossed style, identical to the classic yellow wristband. With these silicone wristbands, the text message is molded into the silicone material. Its a low-key design that doesnt draw undue attention to itself.
Embossed silicone wristbands on the other hand, take the opposite approach, raising the lettering above the wristband surface. These wristbands are more eye-catching, and draw more attention to the text. Debossed painted silicone wristbands are made just like the more basic debossed bands, but the lettering is filled in with colored ink. These silicone wristbands have a bright, bold message thats hard to miss. Theyre particularly popular for team and school wristbands.
If you need to reproduce a corporate logo or trademark exactly, silk screen printed silicone wristbands are the way to go. These print the message directly onto the surface of the silicone wristbands, producing a bright look and reprinting logos and other text with a photo-style quality. Because they dont press the lettering into the wristband material, however, the message will be less durable than on debossed or embossed wristbands.